WOW, “it’s more fun in the Philippines”
Richard Gordon’s WOW Philippines may have left a lasting legacy among Filipinos, after said tourism campaign dominated every corners of our major thoroughfares with slogans like “WOW CAMIGUIN”, “WOW CEBU”, “WOW DUMAGUETE”, and all other WOWs out there. It was really WOW in the Philippines then, claimed by the Department of Tourism headed by Gordon.
And it was “Pilipinas Kay Ganda” thereafter, sounding like a variety show in a tv station and reminding of Kris Aquino. Wow Philippines was out. Pilipinas Kay Ganda was in. But the campaign slogan was a dead piece of idea after it had failed at the outset. Secretary Alberto Lim’s resignation carried with it the death of DOT’s Pilipinas Kay Ganda.
Now we have “It’s more fun in the Philippines“, a brainchild of Secretary Jimenez. Wow Philippines was gone. Pilipinas Kay Ganda was dead. It’s more fun in the Philippines is now in! It’s just like we are keeping on changing the campaign slogan of our dear Philippines, every other administration as if the former Wow Philippines wasn’t that successful in promoting our country to the world. At least the Pilipinas Kay Ganda created no slogan but a reminder of a failed idea.
This reminds us of “continuity” in our government, especially in terms of projects being implemented by every other administration. There is no continuity of projects. Every administration is hesitant to adopt a project of its predecessor though successful, leading to implementing a new one – meaning, back to zero. New project. New budget allocation. Starting from scratch.
It’s just like having fun in the Philippines. It’s really a big wow for the DOT for its new slogan, claiming it having “more fun” in our country amidst political bickering, disaster, and criminality. No doubt the Philippines is a great country, blessed with great people and natural resources and endowed with many tourist destinations and landmark. Just like Switzerland, just like USA, just like any other country in Asia and the Pacific.
There is still a big WOW in the campaign that we call “It’s more fun in the Philippines” compared with other countries in the world.
Great.

